After the global pandemic paused tourism advertising in Montana for over a year, my team had to ask ourselves: how do we get people to travel to Montana again, and how do we do that with sustainability in mind?
The thing is, Montana is perfectly positioned for this "new normal" travel. There are spectacular, wide open spaces all across the state. But historically, visitors tend to flock to the most popular areas. Our campaign, The Adventure Continues, became a message to welcome tourists back to Montana, showcase experiences statewide, and show potential visitors that there's always another new adventure waiting to be discovered.
Warm Season Campaign
Winter Season Campaign
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