Oh, 2020. It's no surprise the pandemic upended a lot in life, and tourism was no exception. Rather than promote travel during a time when staying home was encouraged, my team made sure those choosing to travel to Montana anyway knew how to be "Montana Aware.
This informative, safety-first campaign included both paid efforts (seen below) and on-the-ground efforts. We developed a downloadable messaging toolkit for state tourism partners and businesses to share the "Montana Aware" message even further. This included printable flyers, posters, recommended social copy, PSA templates and website copy.
Video PSAs
Summer Video PSA - Click to Play
Radio PSAs
Be Montana Aware - :30 Radio
Know Before You Go - :30 Radio
Protect Your Health - :30 Radio
In-State and Out-of-State Outdoor
In-State Newspaper Ads
