Most talent attraction websites focus on touting the state's benefits, strengths and opportunities. The thing is, the decision to move is very personal. It's about determining how a location fits your needs, dreams and desired lifestyle.
So my team made sure Look Forward Wisconsin wasn't like other sites. I crafted copy that put prospective residents first while still communicating the benefits, rankings and opportunities that set the state apart.
The best way to explore this approach and pretty awesome state (yes, I'm biased) is to visit lookforwardwisconsin.com. But for a quick preview, enjoy the selection of copy below.
Click play to scroll the home page
