After rebranding the Montana State Library (new logo and brand line included), my team was asked to develop a social campaign to introduce the new look and promote MSL's services.
But you see, MSL isn't your typical library. It's an organization that collects information and helps make it equally accessible to all residents. To introduce Montanans to the many services housed in this organization—from natural history to government data and more—we started with questions they may already ask themselves to guide them to the answers.
